Companies Support GiGi’s After Witnessing Passion for Mission
Pride and a sense of belonging are what encouraged Comprehensive Marketing Incorporated and Industrial Source Incorporated to become GiGi’s Playhouse partners in 2011 and 2013, respectively. In 2011 GiGi’s had nine Playhouses and 16 in 2013. Through board involvement, event sponsorship, promoting #GenerationG, volunteering, and so much more, Comprehensive Marketing and Industrial Source have been there to help us grow to 55+ playhouses and go international!
According to Jim Spevak of Comprehensive Marketing, “We were so moved by the mission, we decided our company should invest in sponsoring GiGi’s Playhouse and encourage our clients and business associates to do the same.” For the last 11 years, they have continued to show their passion and support. Jim continued by saying, “Oftentimes, our clients have family members and friends with Down syndrome, it can get very emotional. They are literally blown away when they learn about all the amenities GiGi’s has to offer and at zero cost.”
Tom Condon met GiGi’s Playhouse founder Nancy Gianni through Comprehensive Marketing and felt that “Her passion is so contagious that you just feel the need to be a part of the GiGi’s family.” It was so contagious that Industrial Source has a GiGi’s conference room where they hold meetings with their clients. Tom says, “Most are curious and ask about it…and it gives us an opportunity to explain what GiGi’s is all about. We have had people tear up as we describe GiGi’s impact, it is very powerful and impactful.”
In addition to all the ways they are engaged with GiGi’s Playhouse, Comprehensive Marketing and Industrial Source promote GiGi’s every chance they get, including Christmas. In lieu of a traditional holiday card, they send clients a special GiGi’s Holiday Video, with a message from GiGi herself. According to Tom, it is a great way to connect with their clients and reinforce the cause at the same time.
GiGi’s Playhouse is so proud to have Comprehensive Marketing and Industrial Source a part of our family.