321 Days of Acceptance for People of All Abilities:
GiGi’s Playhouse Pioneering Social Media Campaign Surpasses 1 Million People
Hoffman Estates, IL, June 26, 2017 – On World Down Syndrome Day, March 21st, 2017, GiGi’s Playhouse Down Syndrome Achievement Centers launched “321 Days of Acceptance”, a pioneering social media campaign introducing the world to somebody with Down syndrome every single day for 321 straight days. In addition to the visual introduction, social media fans and followers learn something about each person’s life, and see how similar people with Down syndrome are to their peers. Today is Day 100 of the campaign, and 321 Days of Acceptance has officially reach more than one million people social media fans and followers – a life changing milestone! To commemorate the groundswell of exposure: today’s campaign post features global ambassador and organizational namesake, GiGi Gianni, who recently launched her own public Facebook page.
A first of its kind, 321 Days of Acceptance shows the world that every individual is worthy of acceptance, regardless of ability. This campaign is a component of GiGi’s Playhouse Generation G movement for global acceptance. Reinforcing this powerful message of acceptance, media powerhouse POPSUGAR released a video featuring adult interns at GiGi’s Playhouse live retail store, Hugs & Mugs that went viral in just days, in conjunction with the 321 Days of Acceptance campaign. As of today, that video has been viewed almost 9 million times.
“We are so humbled and grateful for the overwhelming response to this campaign thus far,” says founder and Chief Belief Officer Nancy Gianni. “321 Days of Acceptance is part of Generation G: a daily mindset to be accepting, generous and kind. We’ve only just begun, but what we really need are more corporations and communities to do more than view a Facebook post. We need them to share and support this campaign! Just because our kids & adults succeed in Playhouse programs does not mean society will value what they offer as students, volunteers, coworkers and friends. We need genuine acceptance for our kids and adults each and every day. We need loving acceptance of our young moms, now that the average age to have a child with Down syndrome is only 28. We need millions of dollars to support our free purposeful programs that help get our kids ready for the world. And 321 Days of Acceptance helps get the world ready for them!”
One Playhouse family member added, “We hope another million people on social media get to meet our amazing kids in the next 100 days. And when you see our kids in a store, a restaurant, at a ballgame, or anywhere else – feel free to say hello and ask them about our lives. They all have something to say. They all have value. They all want to be accepted.”
About GiGi’s Playhouse:
GiGi’s Playhouse is the ONLY international network of Down Syndrome Achievement Centers. Every day, we provide FREE, life-changing therapeutic, educational and career training programs. GiGi’s Playhouse is an inspirational and dedicated place for families to celebrate their child and benefit from free programs that unleash joy, confidence and continuous improvement. Playhouses empower children and adults to achieve their “Best of All” and to pursue their dreams. Founded by GiGi's Mom, Nancy Gianni, in Hoffman Estates, IL, the organization now includes 32 community Playhouses including the first global Playhouse location in Mexico. Last year, over 30,000 individuals with Down syndrome benefited from programs and positive support.
By offering free programs and through our Generation G Campaign for global acceptance, we EMPOWER families by maximizing opportunities for daily achievement and lasting acceptance. To ensure lasting acceptance, we must show the world what individuals with Down syndrome are truly capable of achieving as students, co-workers, volunteers, friends, and valued members of their communities. Our program outcomes help advance this vital social impact goal. By breaking down barriers and changing the way the world accepts individuals with Down syndrome, we foster a daily mindset of acceptance and generosity for everyone. For more information about free programs, volunteerism, impact partnerships, events, and the many ways to support our families: visit GiGisPlayhouse.org.