September 12, 2019 (Hoffman Estates, Ill.) – GiGi’s Playhouse Down Syndrome Achievement Centers (“GiGi’s Playhouse”) launched a new partnership this month with lifestyle organizational brand Erin Condren. The collaboration between the two organizations brings to market a new line of notepads and planner covers featuring designs by student artists with Down syndrome. The new product line, “The Dream Collection,” is available now and will be sold through October, which is Down Syndrome Awareness Month.
The colorful designs that define the new product line were created by artists who participate in free programs offered at GiGi’s Playhouse Atlanta. The Dream Collection features four sets of notepads and two interchangeable covers for the signature Erin Condren LifePlanner™. Notepad packs are priced at $15 to $18. Each planner cover is priced at $8. Erin Condren will donate 50% of the purchase price of each product sold during this limited time campaign to GiGi’s Playhouse. These specially designed notepads and covers are available online at https://www.erincondren.com/gigis-playhouse.
The Erin Condren brand is known for its commitment to philanthropy and has partnered with groups such as Alex’s Lemonade Stand, Breast Cancer Research Foundation and The Kindness Campaign. The partnership came about thanks to an idea from Claire Casteel, educational director at GiGi’s Playhouse Atlanta, who shared her students’ artwork with her cousin Erin Condren and suggested a collaboration. “I was thrilled when Claire presented us with this opportunity. Being able to support such an incredible organization is a true blessing and it’s so meaningful to be able to feature designs that are 100% the work of GiGi’s students. The Dream Collection is a fitting name because having a company that’s able to give back has always been my ultimate dream,” said Condren.
“GiGi’s Playhouse is honored to have been chosen as the newest nonprofit partner by the generous and talented team at Erin Condren,” said Nancy Gianni, Founder and Chief Belief Officer at GiGi’s Playhouse. “When my daughter GiGi was born with Down syndrome, I made a promise to her that I would help the world see people with Down syndrome in a new way. These beautiful new products from Erin Condren showcase the incredible work of our playhouse students in Atlanta and help demonstrate that people with Down syndrome are capable of anything!”
About GiGi’s Playhouse
GiGi’s Playhouse is the ONLY nationwide network of Down syndrome achievement centers. GiGi’s Playhouse was founded by GiGi’s mom, Nancy Gianni, in Hoffman Estates, IL. In just 16 years, GiGi’s Playhouse has grown to 46 locations throughout the United States and Mexico. GiGi’s Playhouse offers over 50 different therapeutic, educational and career development programs for individuals with Down syndrome of all ages, their families and the community. The organization is 99% volunteer-run, and all programs are 100% free to families. From pre-natal diagnosis through career skills, GiGi’s Playhouse makes a lifetime commitment to families. With over 200,000 free program participation hours annually, GiGi’s Playhouse helps participants thrive through building educational, developmental, fitness, fine and gross motor, social-emotional and speech and language skills.
For more information about free programs, volunteerism, impact partnerships, events, and many ways to support GiGi’s Playhouse families: please visit www.gigisplayhouse.org.
About Erin Condren
In an age where technology and social media have infiltrated every aspect of life, Erin Condren took a chance on paper products to make every day just a bit more organized, stylish, and colorful. She founded her company in 2005, printing personalized note cards for friends and family from her children’s playroom. Since then, her company has evolved into so much more than just stationery, with a collection of lifestyle and organizational products for all ages and styles being printed & shipped out daily from her state-of-the-art fulfillment center in Austin, Texas. With a strong cult following and creative team based in Los Angeles, 3 retail locations and plans for continued growth, and over 2.5 million LifePlanners sold, the brand shows no signs of slowing down. Featured on Good Morning America, Forbes, Today Show, Ellen, NY Times and so many other outlets, the brand has an incredibly loyal following with over 1.5 million followers on social media as well as active partnerships with brands like Amazon, Oh Joy! and Joss & Main to name a few. Erin & her company embody the sentiment: “don’t just schedule each day, celebrate each day,” and the happy products promise to help do just that.
Media Contact: Amy Brierly