My 6-year-old son, Franco, created our first logo! We started as a Down Syndrome Awareness Center and our tagline was Educate Inspire Achieve. Though, whenever I spoke about the Playhouses I always added the word Believe to our tag line too! As time went on it felt as if the Playhouses were evolving into education and learning centers but those names felt limiting because everyone who walked into GiGi’s grew! Whether it was from confidence, education, therapy, or empowerment everyone including our volunteers were growing and achieving! That was it! We were all achieving and by taking that out of the tagline I could finally officially add the word BELIEVE! So in 2012 with 12 Playhouses open and 10 more scheduled to open within the next year, we officially changed the name to GiGi’s Playhouse Down Syndrome Achievement Centers with a tagline of Educate Inspire Believe!
-Nancy Gianni, GiGi’s Playhouse Chief Belief Officer, and GiGi’s mom
• 2003 Down Syndrome Awareness Centers
• Tagline – educate inspire achieve
• 2007 Changed from .com to .org
• 2012 – changed the name to Down Syndrome Achievement Centers
• Changed tagline to educate inspire believe
• Took the kids out of the logo
• 2013 added GiGi University
• 2013 changed tagline Confident U Healthy U Whole U
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